For my Graphic Design Honours Major Creative Project, I created the campaign and brand, 'Nood Food Mood'. Nood Food Mood is a social media movement focused on raising awareness on the overuse of plastic packaging to fresh produce. To do this I created the cute and ‘nood’ sweet potato character named Sweets who appears in both the Nood Food Mood iMessage sticker pack and the Nood Food Mood Instagram page, promoting the campaigns ethos to “Get in the Mood for Nood Food”.
The Nood Food Mood iMessage sticker pack consists of twenty-four original handcrafted digital stickers starring the sweet potato, Sweets. A key feature of the Nood Food Mood sticker pack is that it is free to download and this was done so that everyone could engage with the brand. The Nood Food Mood sticker pack is the cute, fun and trendy aspect of the campaign.
I digitally hand drew each sticker in the set and used Photoshop CC and Illustrator CC.
The sticker set can be viewed and downloaded for free on the Apple App store and Apple iMessage store: http://apple.co/2znrtFg
Below is the complete set of twenty-four stickers and how it appears on the iPhone.