While filming SAVVY’s Try SAVVY campaign, I saw an opportunity to capture additional content that could be used to promote the brand’s Seniors program — a range of inclusive fitness options tailored for older adults.

By planning ahead and interviewing senior members during our main shoot, we created a bank of authentic, heartfelt footage about what it means to stay active and connected with SAVVY Seniors. I later briefed a video editor to repurpose this content into a short promotional video, which was used at a local seniors expo and continues to support outreach for the program.

From direction and feedback to final approvals, I managed the editing process end to end, turning a single production window into multiple pieces of valuable marketing collateral.