To promote SAVVY’s four signature class types — Cycle, Reformer Pilates, Run, and Strength — I led the production of a video campaign designed to raise awareness, drive trial memberships, and build brand consistency across digital channels.

Working with a tight budget, I hired and managed both a videographer and separate video editor, producing a suite of nine videos: eight 15-second social-first edits, and one 30-second hero video that tied the full message together. Each video was created in both landscape (16:9) and vertical (9:16) formats to suit YouTube, Facebook, Instagram Reels and SAVVY’s website.

I scheduled shoot times and locations, directed interviews with members and trainers to capture authentic soundbites, selected music, and coordinated the post-production process. The videos were then rolled out as part of a paid and organic campaign, supported by new landing pages built to house the content.

Over the course of three months, the campaign drove 65 promo redemptions and converted 11 new memberships — but more importantly, it delivered a valuable content suite that continues to elevate SAVVY’s digital presence and class storytelling.