SAVVY Seniors
Stronger together While filming SAVVY’s Try SAVVY campaign, I saw an opportunity to capture additional content that could be used to promote the brand’s Seniors program — a range of inclusive fitness options tailored for older adults. By planning ahead and interviewing senior members during our main shoot, we created a bank of authentic, heartfelt […]
Try SAVVY Campaign
Experience the SAVVY Difference To promote SAVVY’s four signature class types — Cycle, Reformer Pilates, Run, and Strength — I led the production of a video campaign designed to raise awareness, drive trial memberships, and build brand consistency across digital channels. Working with a tight budget, I hired and managed both a videographer and separate […]
Aged Care Done Differently
Aged care, done differently To celebrate Aged Care Employee Day, I produced allcare’s first video campaign in the form of a docu-style commercial designed to shine a light on the Community Support Workers who directly impact the quality of life of allcare clients. With a limited two-day window and tight budget, I managed every stage […]
allcare Connect
Elevating client communications As Head of Marketing and Communications at allcare, I led the redesign and production of allcare Connect — a printed biannual client magazine that keeps aged care clients informed, engaged, and connected. Drawing on my background in publishing, I refreshed the magazine’s visual identity and editorial structure to make complex, often clinical […]