SAVVY Seniors
Stronger together While filming SAVVY’s Try SAVVY campaign, I saw an opportunity to capture additional content that could be used to promote the brand’s Seniors program — a range of inclusive fitness options tailored for older adults. By planning ahead and interviewing senior members during our main shoot, we created a bank of authentic, heartfelt […]
Try SAVVY Campaign
Experience the SAVVY Difference To promote SAVVY’s four signature class types — Cycle, Reformer Pilates, Run, and Strength — I led the production of a video campaign designed to raise awareness, drive trial memberships, and build brand consistency across digital channels. Working with a tight budget, I hired and managed both a videographer and separate […]
Aged Care Done Differently
Aged care, done differently To celebrate Aged Care Employee Day, I produced allcare’s first video campaign in the form of a docu-style commercial designed to shine a light on the Community Support Workers who directly impact the quality of life of allcare clients. With a limited two-day window and tight budget, I managed every stage […]
allcare Connect
Elevating client communications As Head of Marketing and Communications at allcare, I led the redesign and production of allcare Connect — a printed biannual client magazine that keeps aged care clients informed, engaged, and connected. Drawing on my background in publishing, I refreshed the magazine’s visual identity and editorial structure to make complex, often clinical […]
Benjamino x meadowhip Band Merch
Putting a visual twist on lyrical vulnerability When local independent artists Benjamino and meadowhip teamed up on their dreamy collab On Repeat, they approached me to create a bespoke illustration for a limited-run of merchandice — something playful to contrast the song’s more somber tone. I pitched a retro-style coffee cup mascot, wine in […]
TDI Hire
A website that works just as hard as the product TDI Hire is a local business offering compact, multi-functional landscaping equipment for both professionals and weekend warriors. The owner approached me to bring the brand online with its first website — one that clearly showcased the range and could be easily updated in-house. Built on […]
Osteopathic & Healthcare Clinic Wollongong
Osteopathic & Healthcare Clinic Wollongong Project Scope Web Design Web Development Custom Iconography Copywriting assistance The Project Osteopathic & Healthcare Clinic is the private osteopathic practice of Ian Cassidy, located in the heart of the Wollongong CBD. The clinic is one of the Illawarra regions most experienced and busiest osteopathic medicine centres, with access to […]
The Palette Blog
A creative outlet to expand my skills I created The Palette Blog in 2019 as a creative outlet to experiment and expand on my personal interests. This blog allowed me to examine web design, SEO, branding, copywriting, photography, illustration and film through the topics of beauty, lifestyle, food and design. It contributed to me being […]
Husky 56
Husky 56 Project Scope Web Design Web Development The Project Husky 56 is a collection of deluxe beachfront villas located near the crystal-clear waters of Huskisson beach. Each one of the five villas offers a scenic escape from the everyday. I had previously worked with this client, having created a website for their other property, […]
Jervis Bay Motel
Jervis Bay Motel Project Scope Web Design Web Development Custom Iconography Copywriting The Project Jervis Bay Motel boasts some of the best positioned accommodation in Huskisson. Whether you are staying overnight on business, or have come to Huskisson for a relaxing holiday, the Jervis Bay Motel has rooms to suit couples or small family groups. […]